Thursday, 17 February 2011

A great response...

Airbus and Boeing have been having an ongoing spat about direct and indirect subsidies. Late last year the World Trade Organisation gave a ruling on Boeing's claims against Airbus, and found that Airbus did benefit from launch aid granted to it by European governments.

Now the WTO has ruled on Airbus's complaint against Boeing. Although not yet official, it looks as though it has found Boeing guilty of unfair pracitices with the US government, mainly through receiving R&D and other development benefits (for instance, by NASA sharing fundamental research with them).

This page on FlightGlobal shows an advert run by Boeing in light of the latest findings, and Airbus's hilarious response.Take a look at them and see the way that a responsive advertising and publicity department can win the day (*).

Well done, Airbus. You not only responded to Boeing's claims, but you managed to make them look childish as well. A brilliant example of reactive advertising.

(*) A couple of decades ago there was an article in the Daily Telegraph about some Coastguards who had driven off high cliffs in fog. Their Land Rover had been wrecked, but they escaped with cuts and bruises. The next day, the newspaper carried a full-page advert by Land Rover, with the original article in the middle. Above, in a large font, were the words: "We apologise for the cuts and bruises".


1 comment:

Alan Sloman said...

That made me grin!
Ta, David